Kanchi Baldwa in

Kanchi Baldwa

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Founder's Office Lead at FlytBase
📍 Pune, Maharashtra, India

Kanchi is in the Founders Office at FlytBase, focusing on growth experiments and shaping the companys transition to an AI-native operating system. Her background includes leading marketing for startups like PadCare and Wipro Linecraft AI with a focus on storytelling and lean B2B campaigns. She earned her Bachelor of Arts from Symbiosis Centre for Media & Communication.

Described as an "indie kid, " Kanchi navigates life through pictures, songs, and films. Her personal interests are rooted in the creative arts, including poetry, philosophy, photography, and scriptwriting. She is also a fan of musician Patti Smith and enjoys curating playlists for any mood.

Unique fact: She is known for her ability to create the perfect music playlist for any situation or mood.

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Experience
3 Years
Current Role
Founder's Office Lead
Job Level
Junior
Location
Pune, Maharashtra, India
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Kanchi cares about

AI Marketing Tools
She uses state-of-the-art AI marketing tools, building entire websites without developers, and hosts webinars like 'AI in Action' on topics such as image generation.
AI-native Culture
She frequently writes about FlytBase's culture, focusing on building AI-native teams that prioritize ownership, high agency, and context over control.
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Career

Work history

3-2025
Founder's Office Lead
FlytBase
7-2023
Product Marketing Lead
Wipro Linecraft AI
1-2021 - 7-2023
Marketing Manager
PadCare
12-2021 - 4-2022
Marketing Intern
Utopic Tech Private Limited
1-2021 - 3-2021
Social Media Intern
Angel Xpress Foundation
In the press

Media appearances

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Education
6-2019 - 6-2022
Bachelor of Arts - BA
Symbiosis Centre for Media & Communication (SCMC)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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