Kara Anderson

Wildcard
DISC Type : ics

National Sales Manager at Dataprint - A Freightways Group Company

Auckland, Auckland, New Zealand

Overview

Kara Anderson is the National Sales Manager for DX Mail and Dataprint, divisions of Freightways. She leads the sales team with a focus on driving new business and helping clients find efficient, cost-effective communication solutions. A strong sales professional, she is a graduate in Customer Experience from The Chartered Institute of Marketing.

Kara is passionate about investing in her team, recently attending a course to bring fresh learnings back to her colleagues.

Personality Overview

ROI Driven

Requires Proof

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Client Cost Savings
Actively promotes solutions to help businesses save time and money, particularly in navigating postal service rate increases.
Digital Mail Solutions
Advocates for the efficiency and cost-saving benefits of digital mail platforms for clients, highlighting impressive results.
Team Development
Values professional growth and is focused on bringing new knowledge and skills back to her teams to enhance their performance.

Media Appearances

Kara has no verified media appearances

Work History

6-2024
National Sales Manager at Dataprint - A Freightways Group Company
1-2019 - 6-2024
Customer Success Manager at New Zealand Post
5-2015 - 1-2019
Sales and Service Manager at NZ post
5-2010 - 5-2015
Account Manager at Datam

Education

2017 - 2017
Certificate in Marketing - Customer Experience from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 15 Location : Auckland, Auckland, New Zealand Job Level : Middle Designation : National Sales Manager at Dataprint - A Freightways Group Company
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Insights For Selling To Kara

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kara is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kara

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Kara move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Kara take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kara

Personality Compatibility


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