Kara Robinson

Examiner
DISC Type : cs

Vice President / Director of Sales at iHeartMedia

Greater Chicago Area, United States

Overview

Kara is a Vice President and Director of Sales at iHeartMedia with over nine years of experience on the national sales team. A graduate of Indiana Universitys journalism program, she specializes in sales, negotiation, and cultivating client relationships in the advertising and marketing arenas.

Her background in journalism, coupled with a recommendation praising her as "tenacious, " suggests a deep-seated passion for media and storytelling. She is keenly interested in the evolution of mass communication, particularly in the audio space where she has built her career.

She was promoted from Sales Assistant to Account Executive in just ten months.

Personality Overview

Late Adopter

Process Oriented

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Audio Advertising
With a long career at iHeartMedia, she is an expert in selling broadcast, digital, social, and event sponsorships for national advertisers.
Podcast Growth
She recently highlighted that "Podcasting continues to be the fastest growing mass medium, " showing a clear focus on this key industry trend.
Client Relationships
Her profile lists creating and cultivating client relationships as a core specialty, indicating she values long-term partnership building.

Media Appearances

Kara has no verified media appearances

Work History

2-2018
Vice President / Director of Sales at iHeartMedia
7-2012 - 10-2016
Account Executive at iHeartMedia (formerly Clear Channel Media + Entertainment)
10-2011 - 7-2012
Sales Assistant at iHeartMedia (formerly Clear Channel Media + Entertainment)
5-2009 - 8-2009
Intern at Bell-Phillip Television Productions, Inc.

Education

2007 - 2011
Journalism from Indiana University Bloomington
2010 - 2010
Education details unavailable from Lorenzo de Medici

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Chicago Area, United States Job Level : Senior Designation : Vice President / Director of Sales at iHeartMedia
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Insights For Selling To Kara

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kara is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Kara

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Kara move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Kara take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Kara

Personality Compatibility


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