Karan Kumar Soni

Initiator
DISC Type : Di

Vice President, Digital Commerce at Lovesac

New York, New York, United States

Overview

Karan Kumar Soni is a performance-centric leader with 20 years of experience at major brands like Lovesac, L’Oréal, Amazon, and Walmart. He specializes in digital commerce and omni-channel marketing for the home, beauty, and fashion industries. He holds an AAS from Parsons School of Design and has completed executive education at MIT Sloan.

As Vice President of New Frontiers at Lovesac, he acted as the general manager for the "Snugg launch, " leading the companys expansion into new product areas.

Personality Overview

Confident

Friendly Challenger

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Digital Commerce Growth
His current role as VP, Digital Commerce at Lovesac and past global e-commerce leadership at L'Oréal underscore his focus on growing online sales channels.
Omni-Channel Strategy
His headline and introduction highlight deep expertise in adapting to the ever-changing omni-channel landscape by merging retail, e-commerce, and social expertise.
New Business Ventures
In a prior role at Lovesac, he led "New Frontiers, " which included initiating and launching the new "Snugg" product line.

Media Appearances

Karan has no verified media appearances

Work History

9-2025
Vice President, Digital Commerce at Lovesac
12-2024 - 9-2025
Vice President, New Frontiers at Lovesac
2-2023 - 3-2024
Head of Marketing, essie Nail Color & Care at L'Oréal
11-2021 - 2-2023
Vice President, Consumer Activation Lead, L’Oreal Paris at L'Oréal
12-2018 - 11-2021
Vice President, Global Digital DMI Lead, IT Cosmetics at L'Oréal

Education

2003 - 2004
AAS from Parsons School of Design - The New School
2018 - 2018
Mastering Business Excellence: Executive Education from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 18 Location : New York, New York, United States Job Level : Senior Designation : Vice President, Digital Commerce at Lovesac
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Insights For Selling To Karan Kumar

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karan Kumar is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Karan Kumar

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Karan Kumar move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Karan Kumar take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Karan Kumar

Personality Compatibility


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