Karan Luthra

Critic
DISC Type : C

Principal Product Manager - Head International Fee Strategy at Amazon

Seattle, Washington, United States

Overview

Karan Luthra is the Principal Product Manager at Amazon, leading the international seller fee strategy for the Americas, APAC, and MEA. An MBA graduate from FORE School of Management, he specializes in monetization and product development. Colleagues describe him as passionate, adaptable, and a strong decision-maker.

He won Amazons "High Impact Award" for creating a model that identifies trustworthy new sellers across eight countries, significantly enhancing the customer experience.

Personality Overview

Objective Thinker

ROI Driven

Critic

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Seller Monetization
He leads international seller fee strategy at Amazon, developing pricing proposals and roadmaps for global markets to drive topline and bottom-line growth.
Third-Party Sellers
A core focus of his career at Amazon has been reducing friction and improving the experience for third-party sellers to ensure their success on the platform.
Emerging Markets
His responsibilities and recent activities show a focus on international expansion, including engaging directly with selling partners and teams in Brazil.

Media Appearances

Karan has no verified media appearances

Work History

3-2025
Principal Product Manager - Head International Fee Strategy at Amazon
7-2021 - 3-2025
Sr. Product Manager, International Seller Fees Strategy at Amazon
10-2019 - 6-2021
Sr.Program Manager- Voice of Seller (VOS) at Amazon
12-2016 - 8-2018
Program Manager, Customer Churn at airtel
3-2015 - 11-2016
Assistant Manager, Sales at airtel

Education

2011 - 2013
Master of Business Administration (MBA) from FORE School of Management, New Delhi
2006 - 2010
Bachelor's Degree from Manipal University, India

More Information

Social Presence :

Prographics :

Exp : 11 Location : Seattle, Washington, United States Job Level : Mid-senior Designation : Principal Product Manager - Head International Fee Strategy at Amazon
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Insights For Selling To Karan

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karan is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Karan

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Karan move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Karan take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Karan

Personality Compatibility


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