Karan Rana

Evaluator
DISC Type : Dsc

Senior Product Marketing Manager at Swiggy

Mumbai, Maharashtra, India

Overview

Karan is a Gen-AI marketing leader at Swiggy, with previous experience at major brands like Paytm and HT Media. An MBA from SPJIMR, he was honored with Swiggy’s internal "AI Explorer" award for successfully integrating AI tools into marketing workflows, from research to branding.

Beyond his corporate role, Karan is a passionate content creator who has cultivated a community of over 25, 000 people. He regularly publishes deep-dive analyses on brand strategy, business storytelling, and the evolving dynamics of the creator economy.

During his MBA, Karan studied on three different continents through exchange programs at Cornell University (USA), Dauphine University (Paris), and Externado University (South America).

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Generative AI in Marketing
He is a certified AI-prompt engineer, a consultant in the space, and won Swiggy's "AI Explorer" award for leveraging Gen-AI tools in marketing workflows.
Brand Storytelling
His content creation focuses heavily on dissecting brand narratives, such as the stories of Bikaji's founding and CLEAR's challenge to Bisleri.
Disruptive Marketing
He analyzes how challenger brands can successfully take on market giants, often through clever strategy and user-centric messaging rather than bigger budgets.

Media Appearances

We are delighted to introduce Mr. Karan Rana, Senior Product Marketing Manager at Swiggy. Featured in Instagram

See Now

After 10 years, it was time for my next challenge. I am joining Swiggy as Senior Product Marketing Manager. Featured in Instagram

See Now

Work History

3-2024
Senior Product Marketing Manager at Swiggy
9-2018 - 3-2024
Brand Marketing Manager at Paytm
12-2014 - 5-2016
Social Media Marketing Manager at HT Media Ltd
8-2014 - 12-2014
Marketing Manager at Postman Piktures

Education

2016 - 2018
Master of Business Administration (MBA) from SPJIMR SP Jain Institute of Management & Research
2017 - 2017
Marketing from Cornell University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Mumbai, Maharashtra, India Job Level : Middle Designation : Senior Product Marketing Manager at Swiggy
URL has been copied!

Insights For Selling To Karan

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karan is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Karan

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Karan move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Karan take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Karan

Personality Compatibility


Other Swiggy Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.