Maria Oczko-Canant

Judge
DISC Type : Dc

VP, Sales Compensation & Planning at HP

Clearwater, Florida, United States

Overview

Maria is the VP of Sales Compensation & Planning at HP, leveraging over 15 years of expertise in architecting scalable incentive strategies. Recognized as a Top 50 Sales Comp Leader for 2025, she is a trusted C-suite partner focused on modernizing compensation programs to drive growth and operational excellence.

Outside of her executive responsibilities, Maria is dedicated to personal development and unique pursuits. She has invested in her passion for aviation by earning a private pilots license, demonstrating a commitment to mastering complex skills both in and out of the office.

She holds a Private Pilot License.

Personality Overview

Objective Thinker

Quality Focused

Fast But Wary

They take a lot of pride in personal achievements.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

Sales Comp Strategy
Her entire career, current role at HP, and industry recognition are centered on designing and optimizing global sales compensation and incentive programs.
GTM Planning
Her recent VP-level role at Workiva specifically focused on Go-to-Market sales planning, performance, and analytics.
Data-Driven Decisions
She has spoken about using analytics to provide predictability and a more intelligent view of pipeline trends to boost performance.

Media Appearances

Maria has no verified media appearances

Work History

4-2025
VP, Sales Compensation & Planning at HP
12-2024 - 4-2025
VP, GTM Sales Planning & Performance (Sales Compensation and Analytics) at Workiva
7-2022 - 12-2024
Sr. Director, Sales Planning and Compensation at Workiva
1-2021 - 6-2022
Director of Global Sales Compensation and Performance at Workiva
2-2020
Sales Compensation Design/ ICM Admin Support & Consulting at Solidarity Group LLC

Education

2010 - 2012
MBA from Park University
2005 - 2008
B.S. from Christian Brothers University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Clearwater, Florida, United States Job Level : Senior Designation : VP, Sales Compensation & Planning at HP
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Insights For Selling To Maria

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Maria

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Maria move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Maria take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Maria

Personality Compatibility


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