Karan Soekhram

Questioner
DISC Type : c

Manager Marketing & Communicatie at Proact IT NL

The Randstad, Netherlands

Overview

Karan Soekhram is a Marketing & Communications Manager at Proact IT NL with over 20 years of experience in B2B and B2C marketing for international tech organizations. A graduate of Inholland University, he specializes in marketing automation, demand generation, and digital strategy. Colleagues describe him as a talented, flexible, and honest expert.

Outside of his strategic role, Karan appears to be a creative and team-oriented leader. His social media posts show immense pride in his teams accomplishments, and recommendations highlight his positive attitude. He demonstrates a clear passion for creating engaging content through his advanced, hands-on software skills.

He possesses a unique blend of high-level marketing strategy and practical skills in 3D animation (Blender 3D) and video production (Premiere Pro, After Effects).

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

B2B Tech Marketing
He leads marketing for IT service providers like Proact and Northwave Cyber Security, focusing on demand generation and account-based marketing.
Marketing Professionalization
Stated that a key goal in his current role is to further professionalize marketing and communication activities to contribute to company growth.
AI in Marketing
He recently traveled to explore how AI developments can impact customers, showing a forward-looking interest in applying new technologies to marketing.

Media Appearances

Karan has no verified media appearances

Work History

9-2024
Manager Marketing & Communicatie at Proact IT NL
2-2023 - 9-2024
Marketing Manager Benelux at Northwave Cyber Security
3-2022 - 2-2023
Head of Marketing Netherlands at LOQED
12-2020 - 2-2022
Head of Marketing at 2DAYSMOOD
8-2018
Marketing Manager Online at DSV - Global Transport and Logistics

Education

2001 - 2006
Bachelor from Inholland University of Applied Sciences
1995 - 2001
HAVO from Niftarlake

More Information

Social Presence :

Prographics :

Exp : N/A Location : The Randstad, Netherlands Job Level : N/A Designation : Manager Marketing & Communicatie at Proact IT NL
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Insights For Selling To Karan

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Karan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Karan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Karan take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Karan

Personality Compatibility


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