Karen Beck Stroup

Enthusiast
DISC Type : i

Chief Digital Officer at WEX

Dallas, Texas, United States

Overview

Karen Beck Stroup is the Chief Digital Officer at WEX, leading digital commerce and transformation with over 20 years of experience in product management and financial services. An MBA graduate from Dartmouths Tuck School, she is described by colleagues as strategic, passionate, and relentlessly customer-focused, with a talent for leading large-scale innovation.

While her professional life is focused on technology and finance, a past role leading technology and marketing for a company dedicated to making homes more beautiful, healthier, and sustainable suggests a strong personal interest in sustainable living and home innovation. This unique experience highlights a passion for improving everyday life through thoughtful design.

She was previously named to the Business Transformation 150, recognizing top global executives leading transformation efforts.

Personality Overview

Story Driven

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Generative AI Strategy
Actively speaks on implementing AI, focusing on board alignment, employee education, and creating an AI-first customer experience, as seen in recent podcast appearances and posts.
Digital Transformation
Her career is defined by leading digital transformation, with current and past Chief Digital Officer roles at WEX and Thomson Reuters focused on enterprise-wide digital strategy.
Customer-Centric Products
Emphasizes that technology like AI should solve real customer needs, such as making work simpler and decisions more confident. Colleagues describe her as "unstintingly customer focused. "

Media Appearances

Karen Beck Stroup (Chief Digital Officer, WEX) - The Product .... Featured in Spotify / The Product Podcast

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Why CDO of WEX Puts People Before Technology in the Age of AI. Featured in YouTube

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Karen Beck Stroup (Chief Digital Officer, WEX). Featured in YouTube

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Work History

1-2022
Chief Digital Officer at WEX
10-2020
Board Director, Driven Brands at Driven Brands, Inc.
2019 - 12-2021
Chief Digital Officer at Thomson Reuters
7-2018 - 12-2018
Chief Digital Officer at TreeHouse - The Home Upgrade Company
2016 - 2018
Senior Vice President, Dealer Services and The Garage at Capital One

Education

2002 - 2004
MBA from The Tuck School of Business at Dartmouth
1994 - 1998
Bachelor's Degree from University of Notre Dame

More Information

Social Presence :

Prographics :

Exp : 26 Location : Dallas, Texas, United States Job Level : Leadership Designation : Chief Digital Officer at WEX
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Karen

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Karen take some risk or not?

  • They can take some low-probability risks if needed.

You And Karen

Personality Compatibility


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