Karen Birchall
Collaborator · DISC type isKaren is an experienced commercial leader serving as the Director of Data and Analytics at Nationwide Building Society. With a background at Amazon and Virgin Media, she excels in data-led strategy and business intelligence. Colleagues describe her as a driven, value-focused, and energetic leader who studied Business and Law.
A passionate customer evangelist, Karen is dedicated to using data and analytics to drive better, more customer-focused decisions. She focuses on storytelling and communication to ensure insights have the maximum impact on the right audiences, reflecting a deep commitment to understanding and serving customer needs.
While at Virgin Media, Karen led a transformation program creating a data center of excellence, which resulted in a £3. 3 million annual saving.
Read the full overview →How Karen shows up
Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly. They are more likely to opt for solutions that are proven in the market.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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