Karen Cazarin

Questioner
DISC Type : c

Dirección comercial Brokers. CDMX at Afirme Seguros

Mexico City, Mexico

Overview

Karen Cazarin is the Commercial Director for Brokers at Afirme Seguros, specializing in personal and commercial insurance lines. With a degree in Administration from Universidad Intercontinental, she excels at designing custom products and creating effective commercial strategies for brokers and special business units, focusing on tailored value propositions.

Her professional focus includes developing high-performance work teams, ensuring their commitment and professional growth. She frequently engages with key industry partners to align vision, strengthen relationships, and drive mutual growth.

She has a proven ability to build commercial relationships with top brokers from the ground up, implementing comprehensive account management.

Personality Overview

Cautious & Analytical

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Strategic Partnerships
Her activity shows a strong focus on aligning with major commercial partners like AON, Lockton, and Marsh to define shared goals and drive growth.
Customized Insurance Products
Specializes in the technical design of insurance products and customized portfolio portfolios for personal lines, commercial risks, and mass markets.
Broker Channel Development
Focuses on creating effective commercial strategies and value offerings specifically for brokers, agents, and special business channels.

Media Appearances

Karen has no verified media appearances

Work History

3-2024
Dirección comercial Brokers. CDMX at Afirme Seguros
1-2023 - 3-2024
Directora Comercial Mercados Masivos at Afirme Seguros
1-2020 - 1-2023
Directora Comercial Brokers y Negocios Especiales at Afirme Seguros
1-2018 - 12-2019
Directora Comercial Agentes, Promotores y Despachos at Afirme Seguros
12-2015 - 12-2017
Subdirectora Comercial Brokers at Afirme Seguros

Education

1994 - 1999
Licenciatura en Administracion from Universidad Intercontinental
2000 - 2003
Técnico Integral en Seguros from Comercial America

More Information

Social Presence :

Prographics :

Exp : 18 Location : Mexico City, Mexico Job Level : N/A Designation : Dirección comercial Brokers. CDMX at Afirme Seguros
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Karen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Karen take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Karen

Personality Compatibility


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