Maria Ingerslev Sørensen

Critic
DISC Type : C

Head of Trade Marketing at Perfetti Van Melle

Copenhagen, Capital Region of Denmark, Denmark

Overview

Maria Ingerslev Sørensen is the Head of Trade Marketing at Perfetti van Melle, leveraging extensive experience from roles at Mondelēz International and Red Bull. Educated at Copenhagen Business School, she is a skilled category growth and brand manager. Colleagues describe her as knowledgeable, collaborative, effective, and analytical, with a strong background in the confectionary industry.

Maria possesses a deep academic and professional interest in the psychology behind consumer decisions. Her research delves into what motivates purchasing behavior, particularly concerning organic foods and symbolic consumption. This focus highlights a passion for understanding the why behind what people buy, blending analytics with human insight to drive brand success.

Her award-winning bachelors thesis was titled, "Its Okay to Sin, As Long As You Look Good While Doing It".

Personality Overview

Objective Thinker

Negotiator

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Shopper Marketing
As Head of Trade Marketing, she is focused on creating in-store experiences and recently sought a specialist to make iconic brands like Mentos and Stimorol more visible.
Category Growth
She held multiple Category Growth Manager roles at Mondelēz International, demonstrating significant expertise in expanding product categories like confectionary and bakery.
Consumer Psychology
Authored a publication on consumer motivations and won an award for her thesis on consumer behavior and symbolic consumption, indicating a deep interest in this field.

Media Appearances

Maria has no verified media appearances

Work History

10-2023
Head of Trade Marketing at Perfetti Van Melle
10-2022 - 10-2023
Category Growth Manager, Confectionary at Mondelēz International
10-2021 - 9-2022
Category Growth Manager, Bakery at Mondelēz International
6-2021 - 9-2021
National Brand Marketing Manager at Red Bull
8-2019 - 6-2021
Brand Manager Marabou og Green & Black’s at Mondelēz International

Education

2014 - 2016
Cand.merc. Økonomisk Markedsføring from Copenhagen Business School
2010 - 2013
BA from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Trade Marketing at Perfetti Van Melle
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Insights For Selling To Maria Ingerslev

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria Ingerslev is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Maria Ingerslev

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Maria Ingerslev move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Maria Ingerslev take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Maria Ingerslev

Personality Compatibility


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