Maria Ingerslev Sørensen in

Maria Ingerslev Sørensen

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Head of Trade Marketing at Perfetti Van Melle
📍 Copenhagen, Capital Region of Denmark, Denmark

Maria Ingerslev Sørensen is the Head of Trade Marketing at Perfetti van Melle, leveraging extensive experience from roles at Mondelēz International and Red Bull. Educated at Copenhagen Business School, she is a skilled category growth and brand manager. Colleagues describe her as knowledgeable, collaborative, effective, and analytical, with a strong background in the confectionary industry.

Maria possesses a deep academic and professional interest in the psychology behind consumer decisions. Her research delves into what motivates purchasing behavior, particularly concerning organic foods and symbolic consumption. This focus highlights a passion for understanding the why behind what people buy, blending analytics with human insight to drive brand success.

Her award-winning bachelors thesis was titled, "Its Okay to Sin, As Long As You Look Good While Doing It".

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Experience
14 Years
Current Role
Head of Trade Marketing
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Priorities

Topics Maria cares about

Shopper Marketing
As Head of Trade Marketing, she is focused on creating in-store experiences and recently sought a specialist to make iconic brands like Mentos and Stimorol more visible.
Category Growth
She held multiple Category Growth Manager roles at Mondelēz International, demonstrating significant expertise in expanding product categories like confectionary and bakery.
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Career

Work history

10-2023
Head of Trade Marketing
Perfetti Van Melle
10-2022 - 10-2023
Category Growth Manager, Confectionary
Mondelēz International
10-2021 - 9-2022
Category Growth Manager, Bakery
Mondelēz International
6-2021 - 9-2021
National Brand Marketing Manager
Red Bull
8-2019 - 6-2021
Brand Manager Marabou og Green & Black’s
Mondelēz International
In the press

Media appearances

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Education
2014 - 2016
Cand.merc. Økonomisk Markedsføring
Copenhagen Business School
2010 - 2013
BA
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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