Maria Ingerslev Sørensen is the Head of Trade Marketing at Perfetti van Melle, leveraging extensive experience from roles at Mondelēz International and Red Bull. Educated at Copenhagen Business School, she is a skilled category growth and brand manager. Colleagues describe her as knowledgeable, collaborative, effective, and analytical, with a strong background in the confectionary industry.
Maria possesses a deep academic and professional interest in the psychology behind consumer decisions. Her research delves into what motivates purchasing behavior, particularly concerning organic foods and symbolic consumption. This focus highlights a passion for understanding the why behind what people buy, blending analytics with human insight to drive brand success.
Her award-winning bachelors thesis was titled, "Its Okay to Sin, As Long As You Look Good While Doing It".
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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