Sølvi Grana Slotte

Critic
DISC Type : C

Marketing Director DK&NO (all categories) at Mondelēz International

Oslo, Oslo, Norway

Overview

Sølvi Grana Slotte is the Marketing Director for Denmark & Norway at Mondelēz International, where she has built an 18-year career. She is an experienced marketer, specializing in leading iconic Norwegian brands. Sølvi holds a Masters in Marketing with a focus on Brand Management from BI Norwegian Business School.

Sølvi was a finalist for the prestigious "ÅRETS MARKEDSFØRER" (Marketer of the Year) award.

Personality Overview

Precise

ROI Driven

Negotiator

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Heritage Brands
Has spent a significant part of her 18-year career at Mondelēz growing and managing iconic heritage brands like Freia, focusing on their history and identity.
Brand Architecture
Appeared on KampanjeTV to discuss the topic of brand architecture, demonstrating her expertise in structuring and managing a portfolio of brands.
Protecting Brand Assets
Actively involved in defending brand trademarks, as seen in her public statements regarding a legal dispute over product branding for Freia.

Media Appearances

Career growth and brand heritage with Sølvi Grana Slotte at Mondelēz. Featured in Mondelēz International

See Now

Work History

7-2023
Marketing Director DK&NO (all categories) at Mondelēz International
10-2018 - 7-2023
Marketing Manager Chocolate Norway at Mondelēz International
5-2017 - 10-2018
Senior Key Account Manager at Mondelez Norge AS
9-2015 - 5-2017
Customer Category Development Manager Chocolate at Mondelez Norge AS
9-2014 - 9-2015
Category Business and Planning Manager at Mondelez Norge AS

Education

2002 - 2004
Master in Marketing - Sivilmarkedsfører from BI Norwegian Business School
2000 - 2002
Høyskolekandidat from University of South-Eastern Norway

More Information

Social Presence :

Prographics :

Exp : 21 Location : Oslo, Oslo, Norway Job Level : Mid-senior Designation : Marketing Director DK&NO (all categories) at Mondelēz International
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Insights For Selling To Sølvi

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sølvi is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sølvi

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sølvi move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sølvi take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sølvi

Personality Compatibility


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