Karen Kyle

Examiner
DISC Type : cs

Database Marketing Manager at Brightspeed

Spring Hill, Florida, United States

Overview

Karen is a sales operations professional with over 20 years of experience leveraging big data to inform corporate strategy. She is a subject-matter expert in sales and marketing data, currently serving as a Database Marketing Manager at Brightspeed. She holds a Lean Six Sigma Green Belt certification and an Associates degree from Monroe Community College.

Driven by a personal motto of "Improving business processes through living and learning, " Karen is deeply curious and constantly acquiring new skills to achieve company goals. This passion for continuous improvement is a core part of her identity, both professionally and personally, as she strives to enable greater productivity in those around her.

She earned a Lean Six Sigma Green Belt certification by optimizing account coverage on large enterprises at Xerox.

Personality Overview

Process Oriented

Late Adopter

Tough To Convince

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Data-driven Strategy
Her career is centered on analyzing complex data to provide actionable insights and guide go-to-market strategies for sales and marketing teams.
Sales Operations
Has extensive experience developing and implementing coverage strategies through segmentation, account assignments, and data governance at companies like Windstream Enterprise.
Process Improvement
Her personal headline focuses on improving business processes, and she holds a Lean Six Sigma Green Belt certification for process optimization.

Media Appearances

Karen has no verified media appearances

Work History

2-2024
Database Marketing Manager at Brightspeed
9-2018 - 2-2024
Sr. Consultant, Sales Operations at Windstream Enterprise
8-2003 - 10-2018
Sales Coverage Analyst at Xerox
10-1994 - 8-2003
Customer Service for Payroll and Benefits at Xerox

Education

Associate's degree from Monroe Community College

More Information

Social Presence :

Prographics :

Exp : 31 Location : Spring Hill, Florida, United States Job Level : Middle Designation : Database Marketing Manager at Brightspeed
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Karen

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Karen take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Karen

Personality Compatibility


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