Karen Martinez

Questioner
DISC Type : c

Fraud Operations Manager at Bitso

Mexico

Overview

Karen is a Fraud Operations Manager at Bitso, specializing in e-commerce fraud and risk management. Her career spans major tech companies like Microsoft and Uber, with a focus on fraud prevention in LATAM, EMEA, and APAC. She holds a Law degree from Tecnológico de Monterrey and a certification in Cybersecurity.

She is passionate about the real-world impact of financial services, particularly how purpose-built platforms can support the Latino community through services like remittances.

She played a key role in the rebranding efforts at Félix, promoting the companys evolution and future-focused mission.

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Fraud Prevention
Her entire career at Bitso, Félix, JOKR, and Microsoft has been dedicated to fraud management, risk analysis, and preventing illicit activities.
Financial Inclusion
Passionate about how financial services can have a real impact, specifically mentioning her work helping Latinos with remittances at Félix.
E-commerce Risk
Gained direct experience in managing fraud within the fast-paced e-commerce and delivery sectors at JOKR and Cornershop by Uber.

Media Appearances

Karen has no verified media appearances

Work History

12-2025
Fraud Operations Manager at Bitso
2-2023 - 12-2025
Fraud Risk Manager at Félix
12-2021 - 2-2023
Fraud Management Lead at JOKR
4-2020 - 12-2021
Risk Management Analyst at Cornershop by Uber
1-2018 - 7-2019
Senior Fraud Specialist at Microsoft

Education

2014 - 2020
Law from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 8 Location : Mexico Job Level : Middle Designation : Fraud Operations Manager at Bitso
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Karen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Karen take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Karen

Personality Compatibility


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