Karen Mastrianni

Trailblazer
DISC Type : DI

Senior Director, Commercial Product Development and Management at Blue Cross Blue Shield of Massachusetts

Marlborough, Massachusetts, United States

Overview

Karen has no verified overview

Personality Overview

Persuasive

Charismatic

Informal

They like to keep things under control.  They are charming and have the ability to align others behind their decisions. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Karen has no verified topics they care about

Media Appearances

Karen has no verified media appearances

Work History

11-2016
Senior Director, Commercial Product Development and Management at Blue Cross Blue Shield of Massachusetts
9-2013 - 10-2016
Director, Health Exchange Solutions at Blue Cross Blue Shield of Massachusetts
4-2009 - 9-2013
Director, Commercial Product Management at Blue Cross Blue Shield of Massachusetts
3-2006 - 4-2009
Director, Consumer Directed Health Care (CDH) at Blue Cross Blue Shield of Massachusetts
2003 - 2006
Senior Product Manager at Elevance Health

Education

MBA from Bentley University
Women's Executive Leadership Program from Bentley University

More Information

Social Presence :

Prographics :

Exp : 39 Location : Marlborough, Massachusetts, United States Job Level : Senior Designation : Senior Director, Commercial Product Development and Management at Blue Cross Blue Shield of Massachusetts
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Karen

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Karen take some risk or not?

  • They can take risks if necessary.

You And Karen

Personality Compatibility


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