Karina Carrico

Commander
DISC Type : D

Marketing Director / Head of Peperami at Jack Link's Protein Snacks

Greater Reading Area, United Kingdom

Overview

Karina has no verified overview

Personality Overview

Candid & Clear

Strong-Willed

Decisive

They respond better to strong and respectful interactions.  They like to stay in control of the negotiation or defining of the terms. They prefer to move quickly, and expect the same from others.

Topics They Care About

Karina has no verified topics they care about

Media Appearances

Karina has no verified media appearances

Work History

11-2025
Marketing Director / Head of Peperami at Jack Link's Protein Snacks
9-2023 - 11-2025
7UP & Lipton Marketing Lead at PepsiCo
11-2021 - 9-2023
Marketing Lead – Walkers & Doritos Seasonal Campaigns | Value & Ethnic Portfolio at PepsiCo
12-2019 - 11-2021
Senior Marketing Manager Europe at PepsiCo
3-2015 - 3-2016
Marketing Manager - Milnutri / Aptamil at Danone

Education

The Psychology of Happiness from University of Oxford
Positive Psychology from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Reading Area, United Kingdom Job Level : Mid-senior Designation : Marketing Director / Head of Peperami at Jack Link's Protein Snacks
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Insights For Selling To Karina

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Karina

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Karina move?

  • If convinced, they can reach decisions quite fast.
  • Can Karina take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Karina

Personality Compatibility


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