Karina Carrico in

Karina Carrico

Commander · DISC type D
Marketing Director / Head of Peperami at Jack Link's Protein Snacks
📍 Greater Reading Area, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
10 Years
Current Role
Marketing Director / Head of Peperami
Job Level
Mid-senior
Location
Greater Reading Area, United Kingdom
Personality Overview

How Karina shows up

Candid & Clear
Strong-Willed
Decisive

They respond better to strong and respectful interactions. They like to stay in control of the negotiation or defining of the terms. They prefer to move quickly, and expect the same from others.

Priorities

Topics Karina cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

11-2025
Marketing Director / Head of Peperami
Jack Link's Protein Snacks
9-2023 - 11-2025
7UP & Lipton Marketing Lead
PepsiCo
11-2021 - 9-2023
Marketing Lead – Walkers & Doritos Seasonal Campaigns | Value & Ethnic Portfolio
PepsiCo
12-2019 - 11-2021
Senior Marketing Manager Europe
PepsiCo
3-2015 - 3-2016
Marketing Manager - Milnutri / Aptamil
Danone
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
The Psychology of Happiness
University of Oxford
Positive Psychology
University of Oxford
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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