Karina Sánchez Giraldo

Critic
DISC Type : C

Ecommerce Platform Manager at Samsung Electronics

Bogota, D.C., Capital District, Colombia

Overview

Karina is a marketing and finance professional with over seven years of experience in e-commerce and digital strategy. As the current Ecommerce Platform Manager at Samsung, she leverages her expertise from a Masters in Digital Business to drive commercial growth. Previously, she has managed major marketplace channels for leading brands.

Outside of her professional focus, Karina is passionate about the skincare and makeup industry, not just as a manager but as an avid consumer. She deeply values teamwork and maintains strong personal relationships with former colleagues, viewing them as friends.

She once achieved a 70% growth in channel sales while managing nine dermo-cosmetic brands on major marketplaces.

Personality Overview

Precise

Objective Thinker

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Ecommerce Strategy
Her career is centered on managing and growing e-commerce platforms, including her current senior role at Samsung and previous marketplace management positions.
Marketplace Management
Successfully managed and executed commercial strategies for brands on marketplaces like Mercado Libre, Falabella, and Dafiti, achieving significant sales growth.
Digital Marketing
Holds a Master's in Digital Business and has led digital marketing strategies and teams, as seen in her role at bvc-Bolsa de Valores de Colombia.

Media Appearances

Karina has no verified media appearances

Work History

1-2025
Ecommerce Platform Manager at Samsung Electronics
1-2023 - 1-2025
Marketplaces Coordinator at Percos S.A.
12-2021 - 1-2023
Marketing coordinator at bvc-Bolsa de Valores de Colombia S.A.
2-2021 - 12-2021
Marketplace Coordinator at Marroquinera S.A. / MARIO HERNANDEZ
10-2020 - 1-2021
Ecommerce Analyst at Marroquinera S.A. / MARIO HERNANDEZ

Education

11-2021 - 12-2022
Master in Digital Business from Esden Business School
2019 - 2020
Certified from Universidad de La Sabana

More Information

Social Presence :

Prographics :

Exp : 5 Location : Bogota, D.C., Capital District, Colombia Job Level : Middle Designation : Ecommerce Platform Manager at Samsung Electronics
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Insights For Selling To Karina

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karina is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Karina

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Karina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Karina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Karina

Personality Compatibility


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