Karina Sánchez Giraldo in

Karina Sánchez Giraldo

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Ecommerce Platform Manager at Samsung Electronics
📍 Bogota, D.C., Capital District, Colombia

Karina is a marketing and finance professional with over seven years of experience in e-commerce and digital strategy. As the current Ecommerce Platform Manager at Samsung, she leverages her expertise from a Masters in Digital Business to drive commercial growth. Previously, she has managed major marketplace channels for leading brands.

Outside of her professional focus, Karina is passionate about the skincare and makeup industry, not just as a manager but as an avid consumer. She deeply values teamwork and maintains strong personal relationships with former colleagues, viewing them as friends.

She once achieved a 70% growth in channel sales while managing nine dermo-cosmetic brands on major marketplaces.

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Experience
5 Years
Current Role
Ecommerce Platform Manager
Job Level
Middle
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Karina cares about

Ecommerce Strategy
Her career is centered on managing and growing e-commerce platforms, including her current senior role at Samsung and previous marketplace management positions.
Marketplace Management
Successfully managed and executed commercial strategies for brands on marketplaces like Mercado Libre, Falabella, and Dafiti, achieving significant sales growth.
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Career

Work history

1-2025
Ecommerce Platform Manager
Samsung Electronics
1-2023 - 1-2025
Marketplaces Coordinator
Percos S.A.
12-2021 - 1-2023
Marketing coordinator
bvc-Bolsa de Valores de Colombia S.A.
2-2021 - 12-2021
Marketplace Coordinator
Marroquinera S.A. / MARIO HERNANDEZ
10-2020 - 1-2021
Ecommerce Analyst
Marroquinera S.A. / MARIO HERNANDEZ
In the press

Media appearances

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Education
11-2021 - 12-2022
Master in Digital Business
Esden Business School
2019 - 2020
Certified
Universidad de La Sabana
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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