Karine McMaster in

Karine McMaster

Evaluator · DISC type cds
SVP, Local Video & Audio Investment at dentsu
📍 Atlanta, Georgia, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
39 Years
Current Role
SVP, Local Video & Audio Investment
Job Level
Leadership
Location
Atlanta, Georgia, United States
Personality Overview

How Karine shows up

Fast But Analytical
Hard To Convince
Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Priorities

Topics Karine cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

6-2024
SVP, Local Video & Audio Investment
dentsu
1-2019 - 6-2024
VP, Director, Advanced Local Media
dentsu
1-2018 - 12-2018
Director, Advanced Local Media
dentsu
8-2015 - 12-2017
Associate Media Director, Advanced Local Media
dentsu
7-2014 - 8-2015
Associate Media Director, Local Activation
Carat
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1989 - 1991
Communications
Baruch College
1983 - 1987
AA
Borough of Manhattan Community College
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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