Karl Wood

Questioner
DISC Type : c

Director of Technology - Player Proposition at tombola

Sunderland, England, United Kingdom

Overview

Karl Wood is the Director of Technology at tombola, specializing in the Player Proposition. He has a strong background in leading multi-disciplinary teams in the real money gaming sector, having previously headed the companys in-house Game Studio. He holds a Masters degree from Newcastle University.

Based on his stated interests, Karl follows developments at major British institutions like the BBC and BAE Systems. His professional certifications in Scrum suggest a structured and methodical approach to his work and likely his personal projects as well.

He once served as the interim head for three separate company divisions—Arcade, International, and Bingo—simultaneously.

Personality Overview

Systematic

Not Easily Convinced

Cautious & Analytical

They prefer to fully evaluate every situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Game Development Lifecycle
He previously unified tombola's game development and operations into a single department, showing a focus on the end-to-end creation process.
Agile Methodologies
As a certified Professional Scrum Master (PSM I), he is clearly invested in agile frameworks for managing technology and product teams.
Player-Facing Technology
His title, "Director of Technology - Player Proposition, " directly connects his role to enhancing the end-user experience through technology.

Media Appearances

Karl has no verified media appearances

Work History

3-2025
Director of Technology - Player Proposition at tombola
6-2022 - 3-2025
Head of Game Studio at tombola
6-2019 - 12-2019
Interim Head of Operations - International at tombola
6-2018 - 9-2018
Interim Head of Operations - Bingo at tombola
6-2017 - 7-2022
Head Of Operations - Arcade at tombola

Education

2001 - 2004
Bachelor’s Degree from University of Oxford
2005 - 2006
Master’s Degree from Newcastle University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Sunderland, England, United Kingdom Job Level : Mid-senior Designation : Director of Technology - Player Proposition at tombola
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Insights For Selling To Karl

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karl is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Karl

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Karl move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Karl take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Karl

Personality Compatibility


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