Karthik Gurumurthy

Questioner
DISC Type : c

Communications and Branding Specialist - India at HealthEdge

Bengaluru, Karnataka, India

Overview

Karthik Gurumurthy is a Communications and Branding Specialist at HealthEdge, specializing in employer branding, strategic communications, and media strategy. Drawing on his experience from organizations like UNESCO, he is described by colleagues as creative, driven, and possessing excellent communication skills. He holds a Master of Arts from Christ University, Bangalore.

Outside of his corporate role, Karthik is deeply passionate about corporate social responsibility, actively leading and documenting projects like school renovations in rural India. He has a profound interest in cultural preservation, stemming from his work safeguarding Indias intangible cultural heritage and his personal travels to heritage villages.

He once collaborated with Netflix India on behalf of UNESCO to celebrate the countrys cultural heritage through the animated series "Mighty Little Bheem".

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Corporate Social Responsibility
He actively leads and showcases CSR initiatives at HealthEdge, such as school renovation projects in Telangana and Karnataka, reflecting a core professional and personal passion.
Cultural Heritage
His background at UNESCO and personal interest in traditional Indian art, like Pattachitra, show a deep commitment to preserving and promoting cultural history.
Employer Branding
His roles and skills focus on enhancing company culture and online presence. He writes about the importance of a resilient and supportive work environment.

Media Appearances

Karthik has no verified media appearances

Work History

8-2024
Communications and Branding Specialist - India at HealthEdge
2-2024 - 8-2024
Employee Branding Specialist at HealthEdge
1-2023 - 1-2024
Corporate Communications and CSR Executive at Gameskraft
11-2021 - 12-2022
Communication Consultant at UNESCO
9-2021 - 11-2021
Junior Consultant at UNESCO

Education

6-2020 - 5-2022
Master of Arts - MA from Christ University, Bangalore
2016 - 2019
Bachelor of Arts - BA from St Joseph's University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Bengaluru, Karnataka, India Job Level : Junior Designation : Communications and Branding Specialist - India at HealthEdge
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Insights For Selling To Karthik

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karthik is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Karthik

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Karthik move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Karthik take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Karthik

Personality Compatibility


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