Kassandra Burdwood

Doer
DISC Type : sd

Business Development and Brand Manager at Willis A. Smith Construction, Inc.

Bradenton, Florida, United States

Overview

Kassandra Burdwood is the Business Development and Brand Manager at Willis A. Smith Construction, Inc. , leveraging her expertise in marketing and graphic design. People who have worked with her describe her as capable, independent, and talented. She holds a Bachelors degree in Communications from Simmons University.

She is an active member of her Sarasota community, participating in the Leadership Sarasota program and the Young Leaders Alliance. A mother to her son, DJ, she is involved in his schools fundraising activities. In 2020, she purchased a home in the Lakewood Ranch, FL area.

Kassandra was a finalist for the Lakewood Ranch Business Alliances Rising Star Sandies Award, recognizing her community and professional contributions.

Personality Overview

Deliberate Doer

Long-term Focused

Risk-Accepting

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Brand Management
Her current and past roles focus heavily on brand management, creative services, and enhancing company visibility across various marketing assets.
Community Involvement
She is a member of the Leadership Sarasota Class of 2026 and was a finalist for a local business alliance's "Rising Star" award for community impact.
Construction Marketing
Combines her marketing and business development expertise with her current role in the construction industry, where she discusses community infrastructure and safety.

Media Appearances

Kassandra has no verified media appearances

Work History

12-2019
Business Development and Brand Manager at Willis A. Smith Construction, Inc.
11-2018 - 10-2019
Marketing Manager at CORE Construction
7-2018 - 11-2018
Manager of Creative Services at Healthcare IQ
10-2014 - 7-2018
Marketing & Design Specialist at Healthcare IQ
10-2011 - 9-2014
Administrative Assistant & Graphic Artist at MIT

Education

2007 - 2011
Bachelor's degree from Simmons University
2007 - 2011
BA from Simmons University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Bradenton, Florida, United States Job Level : Middle Designation : Business Development and Brand Manager at Willis A. Smith Construction, Inc.

Interested in

Lifestyle

Writing

URL has been copied!

Insights For Selling To Kassandra

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kassandra is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kassandra

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kassandra move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kassandra take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kassandra

Personality Compatibility


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