Kat Howcroft in

Kat Howcroft

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Chief Marketing Officer at McDonald's Switzerland
📍 London, England, United Kingdom

Kat Howcroft is the Chief Marketing Officer at McDonalds Switzerland, leveraging extensive experience from her previous roles in digital and media leadership for the brand in the UK. Educated at the University of Oxford with a Masters in Chemistry, she is a strategic leader focused on evolving the brands marketing through innovative, data-driven campaigns and customer-centric platforms.

She was named one of Marketing Weeks 20 Future Marketing Leaders for 2024.

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Experience
14 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Kat cares about

Digital & Media Strategy
Has a long history of leading digital, media, and performance marketing for McDonald's, focusing on evolving their Out-of-Home approach and launching new digital platforms.
Customer Loyalty
Spearheaded the launch of the 'MyMcDonald's Rewards' loyalty program, emphasizing giving customers greater value and creating rewarding brand moments.
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Career

Work history

2-2025
Chief Marketing Officer
McDonald's Switzerland
5-2023 - 2-2025
Director - Digital and Media
McDonald's
1-2022 - 6-2023
Head Of Marketing - Media, Channels & Performance
McDonald's
12-2020 - 12-2021
Senior Media, Performance & Channels Manager
McDonald's
10-2015 - 8-2018
Business Director
OMD UK
In the press

Media appearances

Future Marketing Leaders 2024: Kat Howcroft, McDonald's. Featured in Marketing Week
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Kat Howcroft - CMO. Featured in McDonald's Switzerland (Newsroom)
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Education
2004 - 2008
MChem
University of Oxford
Masters of Chemistry
British School of The Netherlands
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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