Katariina Telkkä

Commander
DISC Type : D

Vice President, Group Brand and Marketing at Finago Group

Helsinki, Uusimaa, Finland

Overview

Katariina is the Vice President of Group Brand and Marketing at Finago Group, focusing on B2B marketing and leadership. She has extensive experience as a CMO and COO, shaping marketing and communications strategy. People who have worked with her describe her as strategic, fair, supportive, and result-driven, with a Masters from Helsingin kauppakorkeakoulu.

As a leader, Katariina is a positive and open-minded team player who genuinely cares for her colleagues, creating a work environment where balance is valued. She is an outspoken professional who champions new ideas and tackles challenges while ensuring her team can succeed and feel supported.

Unique fact: While at Heeros, she was a member of the management team and headed their AI Steering committee.

Personality Overview

Strong-Willed

Candid & Clear

Decisive

They like to be in a position where they can control the conversation and terms.  They respond well to strong and respectful communication. They like to act fast and expect others to do the same.

Topics They Care About

B2B Brand Strategy
As VP of Group Brand and Marketing, she is currently focused on building the new Finago Group brand story and identity.
Marketing Leadership
She has extensive experience as a CMO and COO, with recommendations highlighting her clarity, compassion, and ability to bring out the best in her colleagues.
AI in Business
She previously headed an AI Steering committee and has spoken on the tangible savings and efficiencies AI brings to marketing teams.

Media Appearances

Katariina has no verified media appearances

Work History

11-2025
Vice President, Group Brand and Marketing at Finago Group
7-2025
Vice President, Group Brand and Marketing at Accountor Software
3-2023 - 6-2025
Chief Marketing Officer (CMO) at Heeros
5-2022 - 3-2023
Chief Marketing Officer at Generaxion Finland
6-2020 - 4-2022
Chief Operating Officer at Generaxion Finland

Education

2004 - 2010
Master of Science in Economics and Business Administration from Helsingin kauppakorkeakoulu

More Information

Social Presence :

Prographics :

Exp : 6 Location : Helsinki, Uusimaa, Finland Job Level : Senior Designation : Vice President, Group Brand and Marketing at Finago Group
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Insights For Selling To Katariina

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katariina is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Katariina

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Katariina move?

  • They can take decisions very fast if you manage to convince them.
  • Can Katariina take some risk or not?

  • The risks don’t matter much to them.

You And Katariina

Personality Compatibility


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