Kate Hardcastle MBE

Visionary
DISC Type : Ds

The Customer Whisperer at The Customer Whisperer TV

London, England, United Kingdom

Overview

Kate Hardcastle MBE, known as The Customer Whisperer, partners globally with brands to build consumer trust. As a Non-Executive Director and Advisor, she drives business improvements and sales growth through consumer insights, influencing decisions in top-tier boardrooms.

Kate is an award-winning author of "The Science of Shopping" and a gifted singer, actively involved in charity work. She also enjoys family time, appreciating ordinary routines and the luxury of real time.

She regularly chairs and keynotes at global events like Cannes Lions, Retail Technology Show, and Shoptalk, sharing stages with prominent figures.

Personality Overview

Direct & Assertive

Goal-Oriented

Risk Tolerant

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Consumer Trust
Kate's professional brand, 'The Customer Whisperer, ' is dedicated to partnering with brands globally to build and enhance consumer trust.
Retail Technology
She frequently chairs headline stages at major events like the Retail Technology Show and is a Director of Global Consumer Engagement at Future Stores, focusing on technology's role.
Customer Engagement
Her expertise as 'The Customer Whisperer' and her advisory roles with brands like American Express and Disney demonstrate a focus on meaningful customer engagement.

Media Appearances

The Customer Whisperer Kate Hardcastle joins Future Stores amid London Oxford Street opening. Featured in Retail Technology Innovation Hub

See Now

Work History

1-2009
The Customer Whisperer at The Customer Whisperer TV
11-2024
Director of Global Consumer Engagement at Future Stores
7-2023
Director at The Fragrance Foundation UK
6-2020
Forbes Contributor at Forbes
10-2019
Speaker, Keynote & Panel Host at Speakers Corner

Education

2006 - 2007
Business Administration and Management from INSEAD
Customer Service Management from Disney Institute

More Information

Social Presence :

Prographics :

Exp : 29 Location : London, England, United Kingdom Job Level : Mid-senior Designation : The Customer Whisperer at The Customer Whisperer TV
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kate

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kate take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kate

Personality Compatibility


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