Kate MacGowan

Enigma
DISC Type : Dic

Senior Manager Marketing Analytics at TruHearing

Westminster, Colorado, United States

Overview

Kate has no verified overview

Personality Overview

Fast Follower

Challenger

Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Kate has no verified topics they care about

Media Appearances

Kate has no verified media appearances

Work History

1-2025
Senior Manager Marketing Analytics at TruHearing
6-2024 - 1-2025
Senior Marketing Research & Insights Manager at TruHearing
9-2021 - 5-2024
Marketing Research & Insights Manager at TruHearing
3-2020 - 9-2021
Consumer Insights Analyst at PopSockets
3-2017 - 3-2020
Senior Analytics Manager at tigris sponsorship & marketing

Education

2010 - 2013
Bachelor of Science (B.S.) from University of Colorado Boulder

More Information

Social Presence :

Prographics :

Exp : 12 Location : Westminster, Colorado, United States Job Level : Middle Designation : Senior Manager Marketing Analytics at TruHearing
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Kate

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Kate take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Kate

Personality Compatibility


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