Kate Strickling Lyman

Observer
DISC Type : ci

Nutrition Educator at The OUT Foundation

Memphis, Tennessee, United States

Overview

Kate Lyman is an expert nutrition coach and owner of Kate Lyman Nutrition, leveraging a decade of fitness industry experience. With a Master of Public Health and a PhD, her coaching is grounded in evidence-based research, focusing on obesity prevention and education.

She is passionate about making health accessible, serving as a Nutrition Educator for The OUT Foundation and formerly writing for Memphis Health and Fitness Magazine. Kate also co-hosts a podcast aimed at debunking fitness misinformation and has published research on food insecurity.

Unique fact: Kate was the grand prize winner of the Games4Health Samsung S Health “Super Category Challenge” for designing an app promoting health.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Debunking Misinformation
Co-hosts the "How To: Fitness" podcast, which focuses on busting common myths and discussing nuanced health topics like GLP-1 medications and detoxes.
Women's Health Nutrition
Is a Certified Menopause Specialist and recently expanded her team to include a coach specializing in nutrition for pregnancy and postpartum women.
Evidence-Based Coaching
Her approach is rooted in her academic background, including a PhD and MPH, focusing on sustainable results through research-backed methods.

Media Appearances

Kate has no verified media appearances

Work History

4-2024
Nutrition Educator at The OUT Foundation
10-2021 - 1-2024
Co-Owner at Mezzo Strength and Aesthetics
9-2018 - 11-2020
Contributing Columnist to Memphis Health and Fitness Magazine at Memphis Health and Fitness Magazine
8-2017 - 12-2017
Graduate Research Assistant at The University of Memphis
8-2015 - 8-2017
Trainer at Spanish Fork Crossfit

Education

2017 - 2017
Doctor of Philosophy - PhD from University of Memphis
2015 - 2017
Master of Public Health (MPH) from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Memphis, Tennessee, United States Job Level : N/A Designation : Nutrition Educator at The OUT Foundation
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kate

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Kate take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Kate

Personality Compatibility


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