Katerina Barrera

Commander
DISC Type : D

Senior Manager Distribution and IM&S Sustainability at the LEGO Group

Billund, Region of Southern Denmark, Denmark

Overview

Katerina is a Senior Manager in procurement at the LEGO Group with over 10 years of experience in supplier relationship management and contract management. She holds a Masters degree from Prague University of Economics and Business and is described by peers as hard-working, dedicated, and positive.

She is passionate about sustainability, specifically focusing on the decarbonization of transport and logistics services. Katerina is also a multilingual education enthusiast, indicating a strong interest in diverse cultures and learning.

Unique fact: Katerina is a co-founder of the Danish Green Freight Network, an initiative that brings shippers together to drive logistics decarbonization.

Personality Overview

Candid & Clear

Decisive

Risk-Taker

They respond well to strong and respectful communication.  They like to act fast and expect others to do the same. They are very proud of what they do.

Topics They Care About

Logistics Decarbonization
Her current role and passion are explicitly focused on reducing Scope 3 emissions from transportation and logistics services for the LEGO Group.
Sustainable Procurement
She is driving the integration of sustainability and the Supplier Sustainability Program across indirect procurement categories.
Supplier Relationships
Her past roles heavily focused on Supplier Relationship Management (SRM), where she built a solid history of creating strong partnerships.

Media Appearances

Kuehne+Nagel and the LEGO Group open new regional distribution centre in Vietnam to support Asia‑Pacific growth. Featured in LEGO.com

See Now

The LEGO Group Builds its Sustainable Approach. Featured in Sustainability Outlook

See Now

Work History

12-2024
Senior Manager Distribution and IM&S Sustainability at the LEGO Group
1-2022 - 12-2024
Procurement Manager IM&S Distribution at the LEGO Group
11-2018 - 12-2021
Category Manager Air & Ocean Freight at the LEGO Group
4-2014 - 11-2018
SRM & Contract Manager at the LEGO Group
7-2012 - 4-2014
Category Manager - Road FTL at the LEGO Group

Education

2004 - 2006
Master’s degree from Prague University of Economics and Business
2001 - 2004
Bachelor’s degree from Prague University of Economics and Business

More Information

Social Presence :

Prographics :

Exp : 23 Location : Billund, Region of Southern Denmark, Denmark Job Level : Middle Designation : Senior Manager Distribution and IM&S Sustainability at the LEGO Group
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Insights For Selling To Katerina

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katerina is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Katerina

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Katerina move?

  • They can take decisions very fast if you manage to convince them.
  • Can Katerina take some risk or not?

  • The risks don’t matter much to them.

You And Katerina

Personality Compatibility


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