Katerina Karousos

Enthusiast
DISC Type : i

Senior Account Executive at Braze

New York, New York, United States

Overview

Katerina is a results-driven Senior Account Executive at Braze, where she was recently honored as the #1 Global Account Executive. She is certified in Braze AI Fundamentals and leverages her past experience in brand partnerships at iHeartMedia to drive ROI and build strong emotional connections for her clients.

During her time at the State University of New York Cortland, Katerina held significant leadership roles within the Alpha Phi International Fraternity, including Vice President of Chapter Operations. She was recognized with the "Chapter Member of the Year Award" for her contributions.

Unique fact: Katerina served as the Chief Financial Officer for her fraternity chapter of over 120 members, where she developed and managed a $92, 000 budget.

Personality Overview

Story Driven

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

AI in Customer Engagement
Holds a Braze AI Fundamentals certification and actively shares news about Braze's acquisitions in AI decisioning technology, highlighting her focus on smarter, relevant brand experiences.
Driving Client ROI
Her background focuses on building integrated solutions and her recent recognition as the #1 Global Account Executive underscore her commitment to achieving client KPIs and customer obsession.
Non-Profit Financial Management
As VP of Chapter Operations for her fraternity, she managed a $92, 000 budget, invoiced 120+ members, and ensured all financial responsibilities were met on time.

Media Appearances

Katerina has no verified media appearances

Work History

9-2021
Senior Account Executive at Braze
4-2019 - 9-2021
Brand Partnerships at iHeartMedia
6-2018 - 4-2019
Market Research Analyst - Premiere Networks at iHeartMedia
5-2017 - 8-2017
Marketing Intern at Atalanta Sosnoff Capital
12-2015 - 1-2018
Vice President of Chapter Operations at Alpha Phi International Fraternity

Education

Education details unavailable from State University of New York Cortland

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York, New York, United States Job Level : Middle Designation : Senior Account Executive at Braze
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Insights For Selling To Katerina

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katerina is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Katerina

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Katerina move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Katerina take some risk or not?

  • They can take some low-probability risks if needed.

You And Katerina

Personality Compatibility


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