Katey Maye

Observer
DISC Type : ci

Senior Director, Global Marketing at VitalSource

Pearl River, New York, United States

Overview

Katey Maye is a strategic marketing leader with over 25 years of experience, currently serving as Senior Director of Global Marketing at VitalSource. She specializes in B2B marketing, CRM, and driving revenue growth, having previously supported revenue exceeding $700M at Wiley. People often describe her as terrific, calm, and collected.

There is no publicly available information about Kateys personal life, hobbies, or interests outside of her professional career in marketing and publishing.

She has a strong background in the academic and research publishing world, having held multiple senior marketing roles at Wiley.

Personality Overview

Example Seeker

Assertive

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Global Marketing
Currently the Senior Director of Global Marketing at VitalSource and previously led diverse global teams at Wiley, focusing on driving revenue and retention.
B2B Marketing
Her core expertise, with a proven track record of establishing and guiding B2B marketing teams to execute effective campaigns and drive growth.
Customer Relationships
Leverages extensive expertise in Customer Relationship Management (CRM) to develop strategies that deliver value to customers and stakeholders.

Media Appearances

Katey has no verified media appearances

Work History

8-2024
Senior Director, Global Marketing at VitalSource
6-2024 - 8-2024
Strategic Marketing Consultant at VitalSource
2-2024 - 8-2024
Freelance Marketing Consultant at EmeraldPublishing
8-2021 - 10-2023
Vice President, Solutions Marketing at Wiley
7-2020 - 8-2021
Senior Director Of Marketing at Wiley

Education

1995 - 1999
BS from Fordham University
1991 - 1995
HS Diploma from Beaumont School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Pearl River, New York, United States Job Level : Senior Designation : Senior Director, Global Marketing at VitalSource
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Insights For Selling To Katey

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katey is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Katey

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Katey move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Katey take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Katey

Personality Compatibility


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