Katharina Kulawinski

Critic
DISC Type : C

General Manager:in at THE MARCOM ENGINE

Greater Munich Metropolitan Area, Germany

Overview

Katharina Kulawinski is a General Manager at THE MARCOM ENGINE, leading digital marketing communications for BMW & MINI across Europe. With over 12 years of experience at firms like Amazon and Accenture, she specializes in digital strategy and data-driven transformation. She holds an MSc in Digital Business Management.

Outside of her corporate role, Katharina is the founder of KAT EVE, an e-commerce fine jewelry brand. She is also a lecturer at Münchner Volkshochschule, where she teaches courses on digital literacy, social media, and practical applications of AI like ChatGPT to the public.

Unique fact: She founded her own e-commerce business that creates personalized fine jewelry from solid gold.

Personality Overview

Negotiator

Information Seeker

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Digital Transformation
Her entire career, from Accenture to her current role, is focused on digital strategy, transformation, and creating data-driven operating models for major brands.
AI & Digital Literacy
She actively teaches ChatGPT and social media courses to the public, showing a passion for making complex technology accessible and understandable for everyday use.
E-commerce & Entrepreneurship
Katharina founded and runs her own online fine jewelry business, KAT EVE, demonstrating firsthand experience and passion for digitizing traditional industries.

Media Appearances

Katharina has no verified media appearances

Work History

1-2026
General Manager:in at THE MARCOM ENGINE
6-2024 - 1-2026
Director Business Consulting & Strategy at THE MARCOM ENGINE
7-2022 - 6-2024
Digital Strategy, Consulting & Transformation Freelance Professional at THE MARCOM ENGINE
9-2020
Founder & E-Commerce Business Owner at KAT EVE
7-2019 - 3-2020
Vendor Manager Books (eBooks & Print) at Amazon

Education

2012 - 2013
MSc Digital Business Management from The Manchester Metropolitan University
2008 - 2012
BA Mass Communication from Ludwig-Maximilians-Universität München

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Munich Metropolitan Area, Germany Job Level : Leadership Designation : General Manager:in at THE MARCOM ENGINE
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Insights For Selling To Katharina

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katharina is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Katharina

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Katharina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Katharina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Katharina

Personality Compatibility


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