Katharina Kulawinski in

Katharina Kulawinski

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General Manager:in at THE MARCOM ENGINE
📍 Greater Munich Metropolitan Area, Germany

Katharina Kulawinski is a General Manager at THE MARCOM ENGINE, leading digital marketing communications for BMW & MINI across Europe. With over 12 years of experience at firms like Amazon and Accenture, she specializes in digital strategy and data-driven transformation. She holds an MSc in Digital Business Management.

Outside of her corporate role, Katharina is the founder of KAT EVE, an e-commerce fine jewelry brand. She is also a lecturer at Münchner Volkshochschule, where she teaches courses on digital literacy, social media, and practical applications of AI like ChatGPT to the public.

Unique fact: She founded her own e-commerce business that creates personalized fine jewelry from solid gold.

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Experience
11 Years
Current Role
General Manager:in
Job Level
Leadership
Location
Greater Munich Metropolitan Area, Germany
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Katharina cares about

Digital Transformation
Her entire career, from Accenture to her current role, is focused on digital strategy, transformation, and creating data-driven operating models for major brands.
AI & Digital Literacy
She actively teaches ChatGPT and social media courses to the public, showing a passion for making complex technology accessible and understandable for everyday use.
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Career

Work history

1-2026
General Manager:in
THE MARCOM ENGINE
6-2024 - 1-2026
Director Business Consulting & Strategy
THE MARCOM ENGINE
7-2022 - 6-2024
Digital Strategy, Consulting & Transformation Freelance Professional
THE MARCOM ENGINE
9-2020
Founder & E-Commerce Business Owner
KAT EVE
7-2019 - 3-2020
Vendor Manager Books (eBooks & Print)
Amazon
In the press

Media appearances

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Education
2012 - 2013
MSc Digital Business Management
The Manchester Metropolitan University
2008 - 2012
BA Mass Communication
Ludwig-Maximilians-Universität München
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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