Katharine Anderson

Inquirer
DISC Type : dc

Marketing Director at Discovery Land Company

Palm Beach Gardens, Florida, United States

Overview

Katharine has no verified overview

Personality Overview

Upfront

Judgemental

Demanding

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Katharine has no verified topics they care about

Media Appearances

Katharine has no verified media appearances

Work History

3-2024
Marketing Director at Discovery Land Company
7-2023 - 4-2024
Consultant at Marketing
11-2022 - 7-2023
Senior Vice President Marketing at Lloyd Jones
11-2022
Vice President Marketing at Bridge Investment Group
Digital Marketing and Communications Director at Bridge Senior Living

Education

2005 - 2010
Bachelor of Science Degree from Florida Gulf Coast University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Palm Beach Gardens, Florida, United States Job Level : Mid-senior Designation : Marketing Director at Discovery Land Company
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Insights For Selling To Katharine

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katharine is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Katharine

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Katharine move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Katharine take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Katharine

Personality Compatibility


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