Katharine Harding

Observer
DISC Type : ci

Vice President, Brand Marketing and Creative at Ann Taylor

New York City Metropolitan Area, United States

Overview

Katharine has no verified overview

Personality Overview

Curious

Example Seeker

Value Driven

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Katharine has no verified topics they care about

Media Appearances

Katharine has no verified media appearances

Work History

2-2024
Vice President, Brand Marketing and Creative at Ann Taylor
2-2019 - 8-2024
Vice President, Brand and Digital Marketing at LOFT
3-2017 - 2-2019
Senior Director, Brand and Content Strategy at FULL BEAUTY Brands
4-2007 - 1-2017
Director, Marketing and Creative at Victoria's Secret

Education

Executive Education from Columbia Business School
BA from Clark University

More Information

Social Presence :

Prographics :

Exp : 18 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Vice President, Brand Marketing and Creative at Ann Taylor
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Insights For Selling To Katharine

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katharine is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Katharine

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Katharine move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Katharine take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Katharine

Personality Compatibility


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