Katherine Best

Examiner
DISC Type : cs

Associate Director, Direct to Consumer & Patient Marketing at CSL

Philadelphia, Pennsylvania, United States

Overview

Katherine has no verified overview

Personality Overview

Overcautious

Process Oriented

Late Adopter

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Katherine has no verified topics they care about

Media Appearances

Katherine has no verified media appearances

Work History

9-2024
Associate Director, Direct to Consumer & Patient Marketing at CSL
8-2021 - 9-2024
Senior Product Manager, Gene Therapy at CSL
5-2019 - 8-2021
Product Manager, HAE Franchise at CSL
11-2014 - 10-2016
Account Manager - Consultant at M+M Marketing Consultants, LLC
2-2014 - 6-2014
Account Manager (Onsite at AstraZeneca) at Cadient Group

Education

2005 - 2009
BA from Loyola University Maryland
2001 - 2005
Education details unavailable from The Agnes Irwin School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Philadelphia, Pennsylvania, United States Job Level : Mid-senior Designation : Associate Director, Direct to Consumer & Patient Marketing at CSL
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Insights For Selling To Katherine

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katherine is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Katherine

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Katherine move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Katherine take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Katherine

Personality Compatibility


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