Katherine Bryar

Go-getter
DISC Type : d

Chief Sales Marketing Officer at Murray Cod Australia

Australia

Overview

Katherine Bryar is the Chief Sales & Marketing Officer at Murray Cod Australia, driving market strategy with a focus on sustainability. An MBA graduate from Monash University, her experience includes a global marketing directorship at BioMar. Colleagues describe her as a creative, dynamic, and persistent strategist who excels at building strong partnerships.

As a self-described "brand activist, " Katherine is deeply passionate about creating and promoting brands with a social and environmental purpose. This commitment is evident through her co-founding of Fed by Blue, a science-led educational campaign to promote responsibly produced blue foods, and her work on various environmental and sustainability initiatives.

Katherine was the Executive Producer for the documentary series "Hope in the Water, " which earned an Emmy nomination for Outstanding Science & Technology Courage.

Personality Overview

Self-Confident

Vision Oriented

Challenger

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Sustainable Aquaculture
Her career is centered on sustainable seafood, from her global role at BioMar to her current position driving Murray Cod's responsible farming methods.
Purpose-Led Branding
She identifies as a "brand activist, " seeking to implement a greater social and environmental purpose behind an organization and its brand.
Blue Food Systems
Co-founded "Fed by Blue" to broaden access to responsibly produced blue foods and is a key leader in the World Economic Forum's Blue Food Partnership.

Media Appearances

Former BioMar marketing leader Katherine Bryar joins Murray Cod Australia. Featured in The Fish Site

See Now

Murray Cod Australia names BioMar's Bryar as new marketing‑sales chief. Featured in Undercurrent News

See Now

Work History

2-2026
Chief Sales Marketing Officer at Murray Cod Australia
7-2024
Board Member at Caribbean Aquaculture Education and Innovation Hub
2-2023 - 7-2024
Advisory Board Member at Caribbean Aquaculture Education and Innovation Hub
3-2022 - 10-2025
Co-Founder at Fed by Blue
9-2020 - 8-2024
Advisory Board Member at Oceans 2050

Education

MBA from Monash University
Graphic Design from RMIT University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Australia Job Level : Leadership Designation : Chief Sales Marketing Officer at Murray Cod Australia
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Insights For Selling To Katherine

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katherine is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Katherine

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Katherine move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Katherine take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Katherine

Personality Compatibility


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