Katherine Dale

Go-getter
DISC Type : d

Senior Marketing Manager at Jisc

Stockport, England, United Kingdom

Overview

Katherine is a seasoned marketing leader with 20 years of B2B and B2C experience across sectors like education, finance, and engineering. As Senior Marketing Manager, she leads international growth strategy for the OpenAthens portfolio at Jisc. She holds a degree in Marketing Management from The Manchester Metropolitan University.

Outside of her marketing career, Katherine is a mother who values a supportive, family-friendly work environment. She recently demonstrated her commitment to inclusivity by completing training to become a Neurodiversity Champion, a cause she is passionate about and excited to support.

She recently became a certified Neurodiversity Champion to better support her colleagues and community.

Personality Overview

Self-Confident

Vision Oriented

Challenger

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

International Marketing
Her current role involves leading strategic marketing growth plans and localized multi-channel campaigns for agreed international target markets.
B2B Strategy
She has two decades of experience in B2B marketing roles and is responsible for strategic growth plans across the OpenAthens portfolio.
Neurodiversity Advocacy
She recently completed training to become a Neurodiversity Champion and has expressed her excitement to get started in this role.

Media Appearances

Katherine has no verified media appearances

Work History

9-2023
Senior Marketing Manager at Jisc
1-2022 - 9-2023
Marketing Communications Manager at Jisc
5-2020 - 12-2021
Campaign Manager at Jisc
11-2015 - 5-2020
Senior Marketing Executive at Prospects.ac.uk
7-2012 - 10-2015
B2C Marketing & Communications Executive at British Red Cross

Education

2001 - 2005
2:1 from The Manchester Metropolitan University
CIM Professional Diploma from Cambridge Marketing College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Stockport, England, United Kingdom Job Level : Middle Designation : Senior Marketing Manager at Jisc
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Insights For Selling To Katherine

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katherine is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Katherine

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Katherine move?

  • Their decision making speed is somewhere in the middle.
  • Can Katherine take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Katherine

Personality Compatibility


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