Katherine Diaz in

Katherine Diaz

Inquirer · DISC type cd
Head of Marketing at Orangetheory Fitness
📍 Distrito Nacional, Dominican Republic

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
6 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Distrito Nacional, Dominican Republic
Personality Overview

How Katherine shows up

Hard To Convince
Demanding
ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Priorities

Topics Katherine cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2024
Head of Marketing
Orangetheory Fitness
4-2024 - 9-2024
Marketing Consultant
ForestNation
8-2022 - 4-2024
Digital Marketing Manager for Startups | Founder
Strictly Social Agency
7-2020 - 7-2022
Social Media Manager for Ducati and Vespa
Strictly Social Agency
7-2020 - 4-2021
Account Manager for MG Motor & Maxus
Post Digital Agency
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2018 - 2019
Bachelor's degree
Western Michigan University
2015 - 2018
Bachelor of Business Administration - BBA
Universidad Iberoamericana
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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