Katherine O'Brien

Critic
DISC Type : C

Head of Brand at G.O.A.T. Foods

United States

Overview

Katherine has no verified overview

Personality Overview

Critic

Information Seeker

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Katherine has no verified topics they care about

Media Appearances

Katherine has no verified media appearances

Work History

8-2025
Head of Brand at G.O.A.T. Foods
1-2025 - 8-2025
Creative Strategist at G.O.A.T. Foods
3-2024
Founder - Brand Consulting, Creative Strategy, Copywriting at KOB Creative
9-2023 - 3-2024
Freelance Senior Copywriter at Boisson
5-2022 - 2-2023
Copywriter at Boisson

Education

2013 - 2017
Bachelor's Degree from Stanford University
2009 - 2013
High School Diploma from Staples High School

More Information

Social Presence :

Prographics :

Exp : N/A Location : United States Job Level : N/A Designation : Head of Brand at G.O.A.T. Foods
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Insights For Selling To Katherine

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katherine is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Katherine

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Katherine move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Katherine take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Katherine

Personality Compatibility


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