Kathleen Garwood

Examiner
DISC Type : sc

Head of Digital Marketing EMEA at CBRE

Beckenham, England, United Kingdom

Overview

As Head of Digital Marketing for EMEA at CBRE, Kathleen Garwood has been a part of the property industry since 2004. She leads digital strategy and execution, focusing on transforming the user experience by liaising with global and local teams. She holds a Bachelors degree from Victoria University of Wellington.

Kathleen is a passionate advocate for womens empowerment in the workplace, actively participating in and promoting the CBRE Womens Network. She also supports charitable causes, recently encouraging her network to join the Great Property Bike Ride to raise funds.

She has witnessed and been part of the property industrys significant digital transformation over the past two decades.

Personality Overview

Late Adopter

Status Quo Seeker

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  They are always well-planned and adopt a systematic approach. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Digital Transformation
Her role is centered on delivering digital projects that enhance the user experience and align with CBRE's global strategy.
Martech & AI
She actively follows industry trends, recently attending a Martech Summit where she highlighted the growing importance of AI in marketing.
Women in the Workplace
She is an active participant in the CBRE Women's Network, attending conferences and sharing insights from reports on the topic.

Media Appearances

Kathleen has no verified media appearances

Work History

1-2018
Head of Digital Marketing EMEA at CBRE
6-2011 - 12-2017
Digital Marketing Manager, EMEA at CBRE
1-2010 - 6-2011
EMEA Business Development Executive at CBRE

Education

1995 - 1999
Bachelor's degree from Victoria University of Wellington
1990 - 1994
High School from Onslow College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Beckenham, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Marketing EMEA at CBRE
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Insights For Selling To Kathleen

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathleen is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Kathleen

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Kathleen move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Kathleen take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Kathleen

Personality Compatibility


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