Kathleen Schaub in

Kathleen Schaub

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Contributor at MarTech
📍 Walnut Creek, California, United States

Kathleen Schaub is a marketing management strategist and author of "Marketing in the (Great, Big, Messy) Real World. " A former leader of IDCs CMO Advisory Practice, she guides marketing executives on navigating volatility and complexity. She holds an MBA from Saint Marys College and a BFA from California College of the Arts.

Outside of her professional writing, Kathleen is a self-described "social science enthusiast" who enjoys dabbling in creative projects. She lives in Walnut Creek, CA, where she is married with two grandsons and is an active member of two book clubs.

Unique fact: Kathleen was named the 2022 Contributor of the Year by CMSWire for her insightful articles on marketing management and leadership.

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Experience
33 Years
Current Role
Contributor
Job Level
Junior
Location
Walnut Creek, California, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Kathleen cares about

Marketing in VUCA
Her book and advisory work focus on helping marketing leaders thrive in Volatile, Uncertain, Complex, and Ambiguous (VUCA) business environments.
Rethinking Marketing ROI
She frequently speaks on the topic that "Marketing is Not a Vending Machine, " advocating for a move away from deterministic metrics toward an investment mindset.
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Career

Work history

7-2024
Contributor
MarTech
4-2022
Contributing Author
CMSWire
6-2020
Author / Strategist - Marketing Management & Organizations
KathleenSchaub.com
9-2016 - 5-2020
Vice President, CMO Advisory and Customer Experience Practice
IDC
9-2011 - 8-2016
Vice President, CMO Advisory Service
IDC
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1990 - 1992
MBA
Saint Mary's College of California
1977 - 1978
BFA
California College of the Arts
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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