Kathleen Schaub is a marketing management strategist and author of "Marketing in the (Great, Big, Messy) Real World. " A former leader of IDCs CMO Advisory Practice, she guides marketing executives on navigating volatility and complexity. She holds an MBA from Saint Marys College and a BFA from California College of the Arts.
Outside of her professional writing, Kathleen is a self-described "social science enthusiast" who enjoys dabbling in creative projects. She lives in Walnut Creek, CA, where she is married with two grandsons and is an active member of two book clubs.
Unique fact: Kathleen was named the 2022 Contributor of the Year by CMSWire for her insightful articles on marketing management and leadership.
Read the full overview →They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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