Kathleen Schaub

Doer
DISC Type : ds

Author / Strategist - Marketing Management & Organizations at KathleenSchaub.com

Walnut Creek, California, United States

Overview

Kathleen Schaub is a marketing management strategist and author of "Marketing in the (Great, Big, Messy) Real World. " A former leader of IDCs CMO Advisory Practice, she guides marketing executives on navigating volatility and complexity. She holds an MBA from Saint Marys College and a BFA from California College of the Arts.

Outside of her professional writing, Kathleen is a self-described "social science enthusiast" who enjoys dabbling in creative projects. She lives in Walnut Creek, CA, where she is married with two grandsons and is an active member of two book clubs.

Unique fact: Kathleen was named the 2022 Contributor of the Year by CMSWire for her insightful articles on marketing management and leadership.

Personality Overview

Strategic Planner

Risk-Accepting

Fast-paced

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Marketing in VUCA
Her book and advisory work focus on helping marketing leaders thrive in Volatile, Uncertain, Complex, and Ambiguous (VUCA) business environments.
Rethinking Marketing ROI
She frequently speaks on the topic that "Marketing is Not a Vending Machine, " advocating for a move away from deterministic metrics toward an investment mindset.
Agile Marketing
She champions agile mindsets, flexible team structures like "Customer Value Squads, " and adaptive management practices to improve marketing resilience and effectiveness.

Media Appearances

Kathleen has no verified media appearances

Work History

6-2020
Author / Strategist - Marketing Management & Organizations at KathleenSchaub.com
4-2022
Contributing Author at CMSWire
7-2024
Contributor at MarTech
9-2016 - 5-2020
Vice President, CMO Advisory and Customer Experience Practice at IDC
9-2011 - 8-2016
Vice President, CMO Advisory Service at IDC

Education

1990 - 1992
MBA from Saint Mary's College of California
1977 - 1978
BFA from California College of the Arts

More Information

Social Presence :

Prographics :

Exp : 15 Location : Walnut Creek, California, United States Job Level : Junior Designation : Author / Strategist - Marketing Management & Organizations at KathleenSchaub.com
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Insights For Selling To Kathleen

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathleen is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kathleen

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kathleen move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kathleen take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kathleen

Personality Compatibility


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