Kathrin Rompf

Evaluator
DISC Type : csd

Senior Expert Marketing at Eurowings

Cologne, North Rhine-Westphalia, Germany

Overview

Kathrin is a Senior Expert Marketing at Eurowings, specializing in marketing strategy and brand image. She has a strong background in sales and marketing within the airline industry, having previously worked with Aer Lingus, Ethiopian Airlines, and Loganair.

She is currently pursuing a Master of Science at FOM University and is interested in the impact of football sponsorships on brand image. Kathrin also has a keen interest in travel and aviation, often engaging with industry-related content.

Kathrins former manager wished she "could be cloned" due to her articulate, professional, and driven nature.

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Football Sponsoring
Kathrin is conducting her Master's thesis research on the impact of football sponsoring on brand image, indicating a strong current interest.
Brand Image
Her Master's thesis focuses on brand image, and her work at Eurowings involves marketing, which directly impacts brand perception.
Airline Marketing
With extensive experience at Eurowings and previous roles at AVIAREPS, she is deeply involved in marketing within the airline sector.

Media Appearances

Kathrin has no verified media appearances

Work History

12-2024
Senior Expert Marketing at Eurowings
11-2021 - 11-2024
Expert Marketing at Eurowings
3-2021 - 10-2021
Sales Executive at AVIAREPS Germany
10-2018 - 2-2021
Junior Sales Executive at AVIAREPS Germany
10-2017 - 9-2018
Sales and Marketing Assistant at AVIAREPS Germany

Education

2020 - 2025
Master of Science - MS from FOM University of Applied Sciences for Economics and Management
6-2022 - 6-2022
Corporate Negotiations from Pace University - Lubin School of Business

More Information

Social Presence :

Prographics :

Exp : 8 Location : Cologne, North Rhine-Westphalia, Germany Job Level : N/A Designation : Senior Expert Marketing at Eurowings
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Insights For Selling To Kathrin

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathrin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kathrin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kathrin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kathrin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kathrin

Personality Compatibility


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