Kathrin Schmitzhofer

Energizer
DISC Type : I

Brand Manager at Bayer

Vienna, Vienna, Austria

Overview

Kathrin is a Brand Manager at Bayer, responsible for the Bepanthen and Bepanthol brands. Her background includes extensive marketing experience in the pharmaceutical and tech sectors with companies like CROMA-PHARMA and Samsung. She is also a certified Mental Trainer from Vitalakademie Wien.

Outside of her corporate role, Kathrin has a strong focus on personal wellness and development. She is a certified Multi-Style Yoga Teacher with Yoga Alliance USA, demonstrating a deep interest in holistic health and mindfulness practices that extend beyond her professional life.

She uniquely combines a career in pharmaceutical brand management with formal qualifications as both a yoga teacher and a mental trainer.

Personality Overview

Enthusiastic

Relationship Oriented

Big Picture Person

They are friendly, approachable and love to make new connections.  They are always positive and upbeat, so take their promises with a pinch of salt. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Pharmaceutical Branding
Currently leads brand management for Bepanthen and Bepanthol at Bayer, leveraging her extensive experience in marketing medical skincare and pharma products.
Integrated Marketing
Her experience spans B2B and B2C marketing, including retail projects for Samsung, social media management, and international business partner management.
Mental Fitness
She is a certified 'Mentaltrainerin' (Mental Trainer), indicating a professional-level interest in psychological well-being, resilience, and mental performance.

Media Appearances

Kathrin has no verified media appearances

Work History

4-2021
Brand Manager at Bayer
11-2018 - 12-2020
Head Of Marketing at s.a.m. Pharma Handel GmbH
8-2018 - 10-2018
Marketing Project Manager - Freelance at Cheil Austria GmbH (Samsung Corp.)
9-2017 - 5-2018
Marketing Manager D-A-CH at CROMA-PHARMA
6-2012 - 6-2017
(Senior) Project Manager/ Account Manager at NetPartnering, an Expandi Group company

Education

1-2026 - 1-2026
Multi-Style Yoga Teacher from Yoga Alliance USA/Yogabay Galapagos
11-2023 - 5-2024
Mentaltrainerin from Vitalakademie Wien

More Information

Social Presence :

Prographics :

Exp : 19 Location : Vienna, Vienna, Austria Job Level : Middle Designation : Brand Manager at Bayer
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Insights For Selling To Kathrin

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathrin is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Kathrin

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kathrin move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Kathrin take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Kathrin

Personality Compatibility


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