Kathryn Turnoff

Energizer
DISC Type : I

Senior Product Manager at Deluxe

Boca Raton, Florida, United States

Overview

Kathryn is a Senior Product Manager at Deluxe specializing in data-driven marketing for the financial services industry. With over 11 years at the company, she leverages her expertise in product development and digital marketing to help clients grow. She is a graduate of Indiana University Bloomington.

Kathryn is the host of "Marketers Alchemy, " a podcast by Deluxe where she interviews marketing leaders from major brands like Macys, Tonal, and Nationwide. She explores how they transform data into successful marketing strategies, discussing everything from brand data and community insights to innovative customer engagement.

She created and hosts a professional podcast where she interviews CMOs and VPs of Marketing from leading companies.

Personality Overview

Relationship Oriented

Informal

Believer

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Data-Driven Marketing
Her current role focuses on data-driven marketing, and she hosts a podcast, "Marketer's Alchemy, " discussing how leaders turn data into marketing gold.
Marketing Innovation
Her podcast guests are leaders from innovative companies like Tonal and Root, discussing modern strategies like community-powered insights and telematics data.
Financial Services Marketing
She has deep expertise in the financial services industry, with specialties in trigger data and lending products to help clients improve marketing efforts.

Media Appearances

Kathryn has no verified media appearances

Work History

1-2021
Senior Product Manager at Deluxe
10-2018 - 1-2021
Product Analyst at Deluxe
1-2017 - 10-2018
Digital Marketing Campaign Manager at Deluxe
10-2015 - 1-2017
Digital Account Manager at Datamyx
12-2012 - 10-2015
Strategic Account Manager at Datamyx

Education

2005 - 2009
Bachelor of Arts (BA) from Indiana University Bloomington

More Information

Social Presence :

Prographics :

Exp : 18 Location : Boca Raton, Florida, United States Job Level : Middle Designation : Senior Product Manager at Deluxe
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Insights For Selling To Kathryn

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathryn is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Kathryn

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kathryn move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Kathryn take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Kathryn

Personality Compatibility


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