Kathy McKeever

Inquisitor
DISC Type : Ic

Director, Brand Marketing at Autism Speaks

Princeton, New Jersey, United States

Overview

Kathy has no verified overview

Personality Overview

Assertive

Curious

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Kathy has no verified topics they care about

Media Appearances

Kathy has no verified media appearances

Work History

3-2014
Director, Brand Marketing at Autism Speaks
3-2014
Director, Brand Marketing at Autism Speaks
3-2007 - 4-2013
Director of Marketing at Visiting Nurse Association Health Group
11-2005 - 3-2007
Director of Marketing at PSA Healthcare
1993 - 2005
Director of Marketing at CareCentric

Education

Bachelor of Business Administration (B.B.A.) from George Mason University
Healthcare Management from Stevens Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 32 Location : Princeton, New Jersey, United States Job Level : Mid-senior Designation : Director, Brand Marketing at Autism Speaks
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Insights For Selling To Kathy

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathy is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Kathy

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Kathy move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Kathy take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kathy

Personality Compatibility


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