Katia M. Delgado

Questioner
DISC Type : c

Senior Director of Marketing, Dog Treats Portfolio at Nestlé Purina North America

St Louis, Missouri, United States

Overview

Katia has no verified overview

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Katia has no verified topics they care about

Media Appearances

Katia has no verified media appearances

Work History

1-2025
Senior Director of Marketing, Dog Treats Portfolio at Nestlé Purina North America
10-2023 - 12-2024
Director of Brand Marketing, Golden Products at Nestlé Purina North America
1-2021 - 9-2023
Director of Market Activation, Golden Products at Nestlé Purina North America
5-2009 - 8-2009
Brand Manager Marketing Intern- Purina Veterinary Diets at Nestlé Purina North America
8-2006 - 6-2008
Brand Management - Sprite at The Coca-Cola Company

Education

9-2023 - 4-2024
Women’s Leadership Program from Washington University in St. Louis
2008 - 2009
MBA from Mays Business School - Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 7 Location : St Louis, Missouri, United States Job Level : Senior Designation : Senior Director of Marketing, Dog Treats Portfolio at Nestlé Purina North America
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Insights For Selling To Katia M.

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katia M. is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Katia M.

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Katia M. move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Katia M. take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Katia M.

Personality Compatibility


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