Katie D. in

Katie D.

Initiator · DISC type Di
Fractional Gen AI Creative Director and Creative Strategist at Halo And Echo
📍 London, England, United Kingdom

Katie is a Fractional Creative Director and AI Creative Technologist who has generated over $1B in advertising revenue. A BIMA 100 winner and ex-Google/YouTube creative strategist, she now scales creative production using AI. She holds a Bachelor of Laws degree and is also a member of the BIMA AI Council.

Outside of work, Katie is a strong advocate for female entrepreneurs and is part of the #FemTUK community. In a recent career move, she prioritized her personal health and wellness, a journey she has shared publicly. People who have worked with her describe her as creative, thoughtful, dedicated, and entrepreneurial.

Unique fact: Katie received an RIAA Gold Plaque in 2023 for her marketing contributions to a music campaign.

Read the full overview →
Experience
7 Years
Current Role
Fractional Gen AI Creative Director and Creative Strategist
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Katie shows up

Confident
Risk-Accepting
Impact-Oriented

They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Priorities

Topics Katie cares about

AI in Creative
Her entire current business, Halo And Echo, focuses on helping companies scale creative production through AI. She also co-authored the UK's first AI standards for creative industries.
Female Entrepreneurship
She is a founder who publicly shares the journey of being a solo female entrepreneur and is a proud member of the #FemTUK community, highlighting its importance for support.
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Career

Work history

5-2024
Fractional Gen AI Creative Director and Creative Strategist
Halo And Echo
1-2024 - 7-2025
AI Council Member
BIMA (British Interactive Media Association)
3-2023 - 3-2024
Global Head of Creativity and Design | Black Google Network
Google
9-2022 - 3-2024
Global Artist and Product Marketing Manager | YouTube Music
YouTube
11-2019 - 9-2022
Senior Product Marketing Manager, Creative (YouTube Ads and AI Production Tools)
Google
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Executive MBA - Google Marketing Academy
The Wharton School
Bachelor's of Laws (LLB)
Brunel University of London
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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