Katie D.

Initiator
DISC Type : Di

Fractional Gen AI Creative Director and Creative Strategist at Halo And Echo

London, England, United Kingdom

Overview

Katie is a Fractional Creative Director and AI Creative Technologist who has generated over $1B in advertising revenue. A BIMA 100 winner and ex-Google/YouTube creative strategist, she now scales creative production using AI. She holds a Bachelor of Laws degree and is also a member of the BIMA AI Council.

Outside of work, Katie is a strong advocate for female entrepreneurs and is part of the #FemTUK community. In a recent career move, she prioritized her personal health and wellness, a journey she has shared publicly. People who have worked with her describe her as creative, thoughtful, dedicated, and entrepreneurial.

Unique fact: Katie received an RIAA Gold Plaque in 2023 for her marketing contributions to a music campaign.

Personality Overview

Confident

Risk-Accepting

Impact-Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

AI in Creative
Her entire current business, Halo And Echo, focuses on helping companies scale creative production through AI. She also co-authored the UK's first AI standards for creative industries.
Female Entrepreneurship
She is a founder who publicly shares the journey of being a solo female entrepreneur and is a proud member of the #FemTUK community, highlighting its importance for support.
Music Marketing
Formerly the Global Artist and Product Marketing Manager for YouTube Music, she worked with artists like Drake and Rihanna and received an RIAA Gold award for a campaign.

Media Appearances

Katie has no verified media appearances

Work History

5-2024
Fractional Gen AI Creative Director and Creative Strategist at Halo And Echo
1-2024 - 7-2025
AI Council Member at BIMA (British Interactive Media Association)
3-2023 - 3-2024
Global Head of Creativity and Design | Black Google Network at Google
9-2022 - 3-2024
Global Artist and Product Marketing Manager | YouTube Music at YouTube
11-2019 - 9-2022
Senior Product Marketing Manager, Creative (YouTube Ads and AI Production Tools) at Google

Education

Executive MBA - Google Marketing Academy from The Wharton School
Bachelor's of Laws (LLB) from Brunel University of London

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Fractional Gen AI Creative Director and Creative Strategist at Halo And Echo
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Katie

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Katie take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Katie

Personality Compatibility


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