Katie Keating

Inspirer
DISC Type : id

SVP, Head of Consumer Products and Strategy at Frost

San Antonio, Texas, United States

Overview

Katie Keating is the Head of Consumer Products and Strategy at Frost Bank, where she blends creativity, data, and technology to drive growth. She previously led global brand strategy for IBM Watson, revitalizing the brand and championing trustworthy AI. She holds a B. A. from the University of North Texas.

Outside of her corporate roles, Katie is a patented inventor with a passion for mid-century design. She is a proud Latina who advocates for work-life balance and uses her expertise to foster creative and innovative branding.

As a speaker at Brandweek 2023, she shared insights on her successful career, which includes experience launching the first iPhone.

Personality Overview

Charming & Persuasive

Decisive

Fast Adopter

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Brand Transformation
Led the first total brand overhaul in Frost Bank's 150+ year history and revitalized the IBM Watson and Watson Health brands, driving significant growth in awareness.
Trustworthy AI
At IBM, she was instrumental in developing the company's point of view on trustworthy AI, leading a campaign that achieved #1 SEO ranking for the term.
In-House Creativity
Built an award-winning in-house creative studio at Frost Bank that won the Grand Prize at the Association of National Advertisers' awards for its rebrand.

Media Appearances

Katie has no verified media appearances

Work History

9-2025
SVP, Head of Consumer Products and Strategy at Frost
4-2022 - 9-2025
SVP, Director of Brand and Consumer Marketing at Frost
10-2021 - 4-2022
Executive Director, Global Content Experience at IBM
10-2020 - 10-2021
Executive Director, Watson Brand Marketing at IBM
2-2019 - 10-2020
Head of Brand Strategy, IBM Watson Health at IBM

Education

2004 - 2008
B.A. from University of North Texas

More Information

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Exp : 8 Location : San Antonio, Texas, United States Job Level : Leadership Designation : SVP, Head of Consumer Products and Strategy at Frost
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Katie

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Katie take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Katie

Personality Compatibility


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