Katie Keating in

Katie Keating

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SVP, Head of Consumer Products and Strategy at Frost
📍 San Antonio, Texas, United States

Katie Keating is the Head of Consumer Products and Strategy at Frost Bank, where she blends creativity, data, and technology to drive growth. She previously led global brand strategy for IBM Watson, revitalizing the brand and championing trustworthy AI. She holds a B. A. from the University of North Texas.

Outside of her corporate roles, Katie is a patented inventor with a passion for mid-century design. She is a proud Latina who advocates for work-life balance and uses her expertise to foster creative and innovative branding.

As a speaker at Brandweek 2023, she shared insights on her successful career, which includes experience launching the first iPhone.

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Experience
8 Years
Current Role
SVP, Head of Consumer Products and Strategy
Job Level
Leadership
Location
San Antonio, Texas, United States
Personality Overview

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Priorities

Topics Katie cares about

Brand Transformation
Led the first total brand overhaul in Frost Bank's 150+ year history and revitalized the IBM Watson and Watson Health brands, driving significant growth in awareness.
Trustworthy AI
At IBM, she was instrumental in developing the company's point of view on trustworthy AI, leading a campaign that achieved #1 SEO ranking for the term.
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Career

Work history

9-2025
SVP, Head of Consumer Products and Strategy
Frost
4-2022 - 9-2025
SVP, Director of Brand and Consumer Marketing
Frost
10-2021 - 4-2022
Executive Director, Global Content Experience
IBM
10-2020 - 10-2021
Executive Director, Watson Brand Marketing
IBM
2-2019 - 10-2020
Head of Brand Strategy, IBM Watson Health
IBM
In the press

Media appearances

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Education
2004 - 2008
B.A.
University of North Texas
Social presence
in
Behavioral profile

DISC profile (public)

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