Leo Amariles Espinosa

Critic
DISC Type : C

Manager of User Experience, Webmasters & Campaigns at MediaMarktSaturn

Barcelona, Catalonia, Spain

Overview

Leo is a digital strategist with over a decade of experience in UX, product, and marketing. As Manager of User Experience at MediaMarktSaturn, he shapes user-centric solutions that align with business goals, having previously created experiences for global brands like Microsoft, Bayer, and Caixa.

He is passionate about the practical application of emerging technologies for professional growth and business impact. Leo actively explores and shares insights on new AI tools and regularly participates in industry events to exchange ideas and best practices with his peers.

He recently earned a certification in "AI for Business, " focusing on using AI for content creation, coding, and video to drive real-world impact.

Personality Overview

Information Seeker

Objective Thinker

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

AI for Business
Recently earned a certification in this area and actively posts about applying AI tools like Figma's AI for practical business impact and professional growth.
User-Centric Strategy
His entire career is built at the intersection of UX and product, focusing on solutions that deliver both user and business value.
Digital Experience
As a Digital Experience Leader at MediaMarkt, he's involved in creating engaging online events and shaping the company's digital strategy and vision.

Media Appearances

Leo has no verified media appearances

Work History

11-2023
Manager of User Experience, Webmasters & Campaigns at MediaMarktSaturn
10-2022 - 12-2023
Digital Product Business Consultant at VMLY&R
1-2021 - 5-2022
Product Manager at Doctorfynd Colombia
9-2019 - 12-2020
UX Project Manager at Buzz Marketing Networks
5-2017 - 1-2019
Digital Marketing Trainer at nivelPRO®

Education

2019 - 2020
Postgraduate Degree in Digital Strategy and Creativity from Universitat Autònoma de Barcelona
2015 - 2015
Online Advertisement Diploma from Universidad Jorge Tadeo Lozano

More Information

Social Presence :

Prographics :

Exp : 7 Location : Barcelona, Catalonia, Spain Job Level : Middle Designation : Manager of User Experience, Webmasters & Campaigns at MediaMarktSaturn
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Insights For Selling To Leo

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Leo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Leo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Leo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Leo

Personality Compatibility


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