Katie LaMarsh

Researcher
DISC Type : Cs

Director, Digital Product Development and Marketing Technologies at Sallie Mae

Greater St. Louis, United States

Overview

Katie has no verified overview

Personality Overview

Detail Oriented

Soft Communicator

Cost Conscious

They are always well-planned and adopt a systematic approach.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Katie has no verified topics they care about

Media Appearances

Katie has no verified media appearances

Work History

7-2023
Director, Digital Product Development and Marketing Technologies at Sallie Mae
4-2021 - 7-2023
Sr Lead Customer Experience Strategist at AT&T
12-2015 - 4-2021
Lead Digital Producer at AT&T
6-2013 - 12-2015
Associate Business Management at AT&T
10-2012 - 6-2013
Director of Marketing and Sales at Saint Louis Presort

Education

2009 - 2011
Master's degree from Grand Canyon University
2009 - 2011
Master of Business Administration - MBA from Grand Canyon University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater St. Louis, United States Job Level : Mid-senior Designation : Director, Digital Product Development and Marketing Technologies at Sallie Mae
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Use a presentation with information before getting into a live product walkthrough
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Katie

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Katie take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Katie

Personality Compatibility


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