Katie Lawson

Inspirer
DISC Type : di

Head of Communications, North America at ZEISS Group

New York, New York, United States

Overview

Katie has no verified overview

Personality Overview

Confident & Optimistic

Decisive

Fast Adopter

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Katie has no verified topics they care about

Media Appearances

Katie has no verified media appearances

Work History

3-2024
Head of Communications, North America at ZEISS Group
6-2022 - 3-2024
Global Employer Brand Marketing Lead at Marsh McLennan
7-2021 - 6-2022
Host & Senior Producer at Marsh McLennan
11-2019 - 7-2021
Host & Producer at Marsh McLennan
4-2018 - 11-2019
Founder and CEO at KTL Media

Education

B.A. from Fordham University
Classical Theatre Performance from Fordham University London

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Communications, North America at ZEISS Group
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Katie

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Katie take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Katie

Personality Compatibility


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